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  • To satisfy demands for a foundation for fashionable purposes, a foundation for general use “COVERMARK S” was developed utilizing the special formulation of COVERMARK foundation. This foundation was highly evaluated by women in general because it could completely conceal dark spots and freckles, was resistant to sweat and water, lasted for a long time, and did not burden the skin.
  • A new series of foundation with the excellent coverage of “COVERMARK S” and a better texture was released. The series consisted of a number of items and shades. Its unique application method in which a damp brush was used after applying a powder drew attention. (Currently “COVERMARK Basic Formula”)
  • The market’s first emulsion compact-type foundation. Designed to naturally cover dark spots and freckles.
  • “Soft Foundation” was upgraded by adding natural plant extracts for higher moisturizing effect. The foundation is considered to be COVERMARK’s representative covering foundation.
  • “Essence Foundation” was upgraded based on COVERMARK’s unique skin tone theory <Jusme Color>. Using the foundation, skin tone does not become dull for a long time. Many customers throughout the country said that they had finally discovered their true shade.
  • A foundation developed based on the <Sensory Rose Color> Theory. It effectively builds coverage and creates rosy, brilliant skin tone by bringing out each individual’s natural complexion. It is known as an excellent product that only a skin tone expert could develop.
  • COVERMARK S and Excellent COVERMARK E, foundations — two of the very first COVERMARK products — were integrated into “Basic Formula” . This foundation was developed by a special manufacturing method to cover imperfections such as dark spots and freckles.
  • A liquid version of <Jusme Color> Essence Foundation. Its shade variation is the same as Essence Foundation though it satisfies the needs to be lightweight and high performing in order to conceal imperfections.
  • Four new shades were added to COVERMARK’s long seller foundation Soft <ES> Pact. The foundation was upgraded to be used by a wider range of generations and cover skin-tone related problems more effectively.
  • One of our bestselling foundation compact. Adopting the COVERMARK’s Moisture Coating Formula to hydrate and moisturize the skin, enabling a flawless finish.
  • Formulated using COVERMARK’s cutting-edge capsule technology, Moisture Veil LX enables skin to become increasingly radiant over time. In just one minute, you can achieve a spectacular and perfect complexion.
  • The new technology adopted brings you flawless, natural and glossy skin. It perfectly covers blemishes and gives a light finish.
  • POWDERY FOUNDATION establishing its<JUSME COLOR>theory, contains lens-like Lucence Enhancer Powder that adheres to skin to amplify light and enhance transparency. The powder can diffuse light to create a smooth and flawless skin.

  • history2015